How to Optimize Blogger Website
In earlier post we discuss on How To Structure Your Site & Webpages, now next you need to optimize this webpage for Google.
This Post will be more important for the new bloggers who want to rank our post on google because optimizing your website with SEO is the main ranking factor for any website.
Google checks how keywords are used and how keyword matches a search query on your post on your website and how other websites link to your site.
Web Performance Optimization
IMP TIP : Google not only crawl html of your webpage or post, if your page contains PDF or any word files, than google also crawl this things for index your pages on Google, so you needto optimize this things ( html, Image, PDF, Other Document etc). Google will index all files of your web server that can find on google.
Keyword Factors Used For SEO Algorithm
This following factors play a important role in the portion of the Google algorithm that determines page relevancy.
1. Keyword Proximity
Google looks at words that make a phrase. Keyword Proximity is a measure of words order and closeness. Exact matches score the best in Google. For example, someone search on "Optimizing Your Website" ( Google Assign High score if your webpages contain "Optimizing Your website" ) and if your
the page contains "Structure and Optimizing Websites" then google assign less score.
2. Keyword Format
This is not a real important factor, but every little bit helps for ranking, A measure of whether a keyword is bold or italic on the page.
3. Keyword Density
Keyword Density means the number of times a keyword is used on a page divided by the total words of a page is called Keyword Density, it is also known as keyword weight.
There is some confusion over keyword density. There doesn't seem to be an ideal density value for google. from 6% to 20% is better. Don't fill your post with keywords - not only do customers think your site is a bad interface, but Google may penalize you. It is not clear however google measures keyword density.
Online tools for calculating keywords density : KEYWORD DENSITY CHECKER
4. Keyword Placement
Keyword placement measures where on the page keyword are located. Google looks for keywords in the page title, heading, body text, links, image alt text, file names, and domain names.
The Importance of the <TITLE> Tag in Blog Post
There is one place on a webpage where your keywords must be present and that is the page title. Correct use of keywords in the title of every page of your site is very important to Google. if you do nothing to optimize your site, remember to do this.
The TITLE shouldn't consist of more than 9 words or 60 characters, with your keywords used at the beginning of the title. Google looks for relevant keywords in the title, this means you should not include your company name in the title. if you want to include the company name in the title then put it at the end of the title.
Best Tips For Creating Title In Blog Post
- Each page must have a unique title.
- Try to include your primary keyword in every title of every page.
- Use more specific variations to your primary keyword phrases on your
- particular product, service, or content pages.
- Use the best form plural or singular, for your keywords based on the title.
- Don't repeat your keyword more than 2 - 3 times in the title.
How and Where to Use Keywords in Blog Post
Don't try to use all of your keywords on the home page - rather focus on your
primary and secondary keyword phrases.
Related Post : How to do Keyword Research
Best SEO Tips For Placing Keyword
The following shows where keywords should be used on your web pages.
- TITLE : <title> Your Keyword </title>. Just add your keyword at the starting of your title (Important).
- Headings : <h1> Your Keywords </h1>. Also, add Your main keyword in h1 tags. you can change font size using CSS. (Important)
- First Paragraph of page (first 20 to 25 words) : <Body> <p> Keywords </p> </body>. Use Your Keyword in First Paragraph and also bold and italic the keyword.
- Link text : <a href=""> Your Keyword </a>. Also create a link of your keyword with other external website or own. (Important).
- Last Paragraph of page: Include your keywords in the last paragraph of the page (less important).
- URLs : Include Your Best keywords in urls, <a href="https://www.keywords.com"></a>
- Image alt text: This is important for image ranking. use your keyword in the alt tag of the image.
<img src="" alt="your keyword"> (Important)
Imp Note : Don't use H1 tag more than one time in any post.
How to Create Proper Link Structure For SEO
After the title of a page, Google gives special importance to the use of keywords in links text. that's means you need to struct your links correctly.
Generally, you should use text links on your site as compared to graphics links like buttons. Google only looks for and count, keywords contained in link anchor text.
Keywords found in link text should match keywords found on the page that the links to the title of the page.
Text-Based link structure ( Recommended )
<a href ="Your-keywords.html"> Your keywords </a>
Graphics Link Structure :
<a href="Your-Keyword.html">
< img src="Your keyword.gif" alt="your keyword"> </a>
What Google Ignore in Sites
Google ignores the following element on your post, due to their misuse or abuse
- Information in the <meta name ="Keywords"> tags
- Information in the <meta name ="Site Description"> tags
- <!--comments--> Tags
- <style> tags information
- <script> tags information
- Duplicate links to the same page.
- Links that points to the same page.
- Any graphics or multimedia ( button, photos, animation)
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